Yeah, Pokemon has successfully leaped from generation to generation. My daughter has no idea that it is even a game yet (or even what a game IS) and she can already identify that shit and bugs me to buy Happy Meals to get the toys etc. That said, there are plenty of equivalents IN Japan - Hello Kitty is still huge, for example. Dragon Ball, One Piece, Naruto etc are all long term marketing juggernauts and may eventually get to where Pokemon is (well, Dragon Ball is clearly past the peak but still...new shit is constantly coming out).