His adventures may be mostly bland -- Life With Archie being an exception, as that was the series they took Archie in different places, like marrying either Betty or Veronica, becoming a superhero, and now... well, now he's going to get shot defending his gay best friend (in that particular universe canon).
Never underestimate the power of being available in every supermarket and also, mostly, being inoffensive and bland about life. He's a comics icon for a reason.